Practice Building Webinars

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Building Your Practice

View our recorded practice building webinars from the convenience of your home or office. Each laser and pulsed light webinar, designed to help you build your practice, is approximately 60 minutes long.

The opinions expressed in the webinars are those of the speaker(s), not necessarily those of Palomar Medical Technologies, Inc. ("Palomar"). Palomar and the speaker (s) assume no liability or responsibility for the contents of the webinar, which is provided as a convenience only and is not intended to replace sound judgment or serve as the standard of care. Palomar relies on its suggested guidelines as set forth in the operator's manual and clinical treatment guide for Palomar products. Ultimately, a practitioner is solely responsible for the care of a particular client in light of all circumstances presented by the client, the diagnostic and treatment options at hand, and the available resources.

Have Questions? Learn more by visiting our Webinar FAQ page.

Currently Available Webinars

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My Palomar Webinars

Successful Marketing Strategies for the Palomar User
Advanced StarLux 500 Treatment Pearls: Vascular, Acne, Hair Removal, Pigment

Top Ten Marketing Strategies for the Body Contouring Practice
Marie Czenko Kuechel
Practice Management Consultant and Author, Marie Czenko Kuechel, discusses top 10 trends, strategies, and goals for the body contouring practice. From direct marketing and social media to patient relationship management, Marie will cover all of your questions on how to build a thriving body contouring business in today’s economy.

The Science of Laser- and Light-Based Aesthetic Technology
Dianne Quibell, MD
Whether you are new the aesthetic industry or want to ensure your aesthetic technology is scientifically sound, this webinar will help bring you back to basics and make decisions based on science. Key takeaways: understand light-tissue interaction and clinical targets, distinguish critical technological factors that are necessary for optimal results, and realize the market potential for laser- and light-based aesthetic procedures.

Public Relations 101 for the Aesthetic Practice
Patty Stone, EVP and Dorree Gurdak, SVP of Weber Shandwick
Weber Shandwick, a global public relations and communications leader, will present an introduction to public relations to help physicians better understand how the media works in today’s environment. This web seminar will provide basic knowledge about public relations and the tactics that work best to engage your appropriate target markets through traditional and social media.

Como Escolher seu Sistema de Laser e Luz Pulsada (Português do Brasil)
Dra. Valéria Campos
Esta sessão apresenta características tecnológicas importantes a serem consideradas ao escolher uma plataforma estética que atenda às suas necessidades.

Non-Surgical Procedures that Sell in the Plastic Surgery Practice
Cindy Graf and Mark Blake, MD
Practice management consultant, Cindy Graf and Plastic Surgeon, Mark Blake, M.D. explore how the entry-level aesthetic patient can benefit your plastic surgery practice. Providing a physician-directed skin treatment regimen to your patients can prepare them for more advanced procedures as their knowledge, confidence, and comfort levels grow. Cindy Graf discusses methods to attract and maintain these patients while explaining how your procedures can both cross-market and extend the results of your plastic surgery procedures.

Building Your Practice in a Tough Economy
Cindy Graf
This third party program illustrates how a versatile laser and pulsed-light platform can grow your practice even in the toughest economic climate. Utilizing local market analysis, proper positioning, and low cost internal marketing strategies, consultant Cindy Graf will discuss the potential of such an investment and explain how proper management can help maximize cash returns.

Choosing the Optimal Resurfacing Device for Your Needs
Dianne Quibell, MD
Examine the advantages of using a laser and pulsed-light platform for advanced skin resurfacing techniques. Dianne Quibell, MD will discuss how to successfully integrate these treatments into your practice; expanding both your suite of applications and your patient base.

Integrating Aesthetic Treatments into Your Practice: An Ophthalmologist / Oculoplastic Surgeon’s Viewpoint
Roxana Barad, MD

Current Trends in Aesthetic Medicine: A Gynecologist's Assessment
Red Alinsod, MD